We combine targeted marketing strategies based on market research with detailed technical plans and financial modelling to produce fully integrated business plans that can be used to successfully raise money from private equity firms, commercial banks, development banks and angel investors. Our collaborative approach quickly puts craft breweries on the path to success. Our business plan features three core components:

Our market review provides sufficient and appropriate evidence to act as the basis for growth estimates and potential sales volumes. We begin by capturing the context (national and local trends and dynamics, demographics, seasonality and per capita consumptions ), regulatory and competitive environment surrounding the brewery, such as competitive analysis, tax structure and unique market characteristics. Further, the market review develops the brand strategy and looks at pricing, promotion and packaging strategies that account for the subtleties and idiosyncrasies of local market dynamics.

The technical assessment takes the types of beer to be produced, sales projections, and client vision into account to determine the critical technical requirements for the new business. We consider the brewery space and structural needs and utility requirements, projected production variables, annual production capacities, and the brewery equipment and technology necessary to meet the production, packaging and logistical needs. Our detailed report provides a comprehensive analysis of all the technical requirements for the brewery.

The financial assessment provides a detailed analysis of the feasibility of the proposed project. Our financial model is made up of sku-level volume projections and pricing, as well as the capital requirements and market and operating costs and technical assessments. The financial assessment also includes the proposed source and use of capital funds, and projected future earnings. We organize these into integrated financial statementsincome statement, balance sheet and cash flow statement. We also provide a host of additional breakout tables and key performance indicators, such as:

· Cost of Goods Sold (COGS)

· EBITDA margins

· Net present value of the project

· Internal Rate of Return

· Profit and Lost (P&L)

· Payback period

If you wish, the resulting comprehensive financial model can be maintained by ETOH throughout the shelf life of your brewery, allowing us to help you run “what if” scenarios as they arise, manage risks, make informed decisions and continue to inspire investor and client confidence.

Through the process of developing the business plan with you, we will:

Plot a Course

· Think long term about the big picture, not just about starting a business but staying in business.

· Having a game plan in keeping you motivated.

· Make informed decisions.

· See better and larger future prospects

Answer the Feasibility Question

· Is your idea viable?

· Is your business going to be profitable?

· Will you require external financing to start or operate this business?

· What are your barriers to success?

Anticipate Problems

· Gathering information for your plan will increase your knowledge of the industry thereby assisting you in making more informed decisions.

· Our plan provides an organized way to conduct your investigation.

· Our plan raises questions that will help inspire solutions before a crisis occurs.

· It helps you to know what will be required of you as an entrepreneur.

· By identifying strengths and weaknesses, it reveals where you will need assistance.

Develop an Implementation Plan

· Use the Business Plan as a guide to keep you focused and making progress during the start-up phase.

Use Your Business Plan as a Selling Tool

· Market your business opportunity to potential investors, employees and suppliers.

Focus on making great beer it’s important, but we also have a dedicated team to focus on your capital project.

ETOH will work with you and provide all the technical services to design, procure, build and commission your capital project, PLUS provide a complete project management service to recruit and manage all the project personnel, subcontractors and tasks for completing the work, supported by our project management tools and systems.

Project Initiating Phase

· Project team defined, this includes identification of required outside contractors.

· Configuration of project management tools.

· Gathering of project documents which define customers and other stakeholders, a scope outline with rough schedule and major milestones and business case constraints.

Planning Phase – Develop Project Plan

· Determine the appropriate level of detailing for the project plan.

· Developing a breakdown and its associated project plan and schedule.

· Implement using a project management system.

Execution, Monitoring & Control Phase

· Continuous review of project progress

· Manage communications.

· Identifying issues & finding solutions.

· Managing project activities close to budget & schedule.

· Manage project scope to baseline project scope plus any agreed upon changes.

Closing Phase

· Ensure customer have formally accepted all outcomes

· Any required operational procedures are put in place

· Identifying issues and finding solutions

· Official hand over to operational staff has been completed

· Formal acceptance of documents is created and signed by the customer.

Well-supported, logical and defensible valuation conclusions.

Our goal is to ensure you have the information you need to fully understand the value of an entity, asset or liability so that you can make sound business and investment judgements . We provide independent and well-supported valuations to help you successfully understand the value of your assets in today’s rigorous regulatory environment. Our financial specialists have formal valuation credentials and a thorough understanding of the applicable regulatory requirements in jurisdictions.

Business Valuations

We can help you to quantify and articulate the business valuation matters relating to:

· Private company transactions: whether related to equity financing investments, acquisitions, divestitures, family management succession planning, shareholder buyouts or other purposes.

· Income tax transactions: such as reorganizations, tax subsidy, cross border restructuring and estate freezes.

· Financial Reporting valuations: in respect of goodwill impairment testing, intangible asset valuation and purchase price allocation, in accordance with Generally Accepted Accounting Principles.

· Fairness opinions: in conjunction with corporate and securities regulation requirements.

· Critiques of valuation reports: prepared by others to provide an independent, objective assessment of whether or not we believe a valuation report prepared by another firm or individual contains issues or deficiencies that may impair the credibility of its conclusions.

Equipment Valuations

We can assess the fair market value and estimated useful life of brewing assets for a variety of purposes such as insurance documentation, financial reporting (allocation of acquisition price), price negotiations (purchase or divestiture), income tax planning, property tax disputes. We assess the value of plant/equipment assets separately from the value of the real property.

We have helped clients define the appropriate premise (or definition of value) such as replacement cost, reproduction cost less depreciation, market value and fair value. Our consultants have knowledge of the new and used brewing equipment market and can help you source needed assets in a cost effective manner. We can also help you establish a reasonable budget for freight and installation.