Experienced brewery consultants working seamlessly with your team.

Brewery staffing requirements can fluctuate due to new projects, times of transition, or other temporary understaffing situations. Our experienced consultants can step in on short notice to seamlessly work with your team as needs arise:

· Project overflow support.

· Interim support while hiring for a permanent position.

· Temporary strategic assignments.

· In-house training.

We provide interim staffing for every facet of your brewery including:

· Operations manager / director of brewing operations.

· Master brewers / head brewers.

· Quality manager.

· Maintenance manager.

· Plant manager / technical director.

· Marketing / sales managers.

· Process engineers / packaging engineers.

· Brewpub staff for bar, kitchen and brewery.

Contract GM with brewing industry experience, the one other plus.

For many reasons, a brewery might find itself without a GM, either temporarily or permanently. ETOH can help fill this need by providing contract GM Services, either on a part time basis, or on a temporary (but full-time) basis until a permanent replacement GM can be sourced.

Sometimes the incumbent GM could just use some help with special projects such as preparing for the year end audit or updating the annual plan and forecast model.

ETOH prides itself by offering contract GM with brewing industry experience. With our vast network in the brewing industry, we can also help you to recruit a full-time candidate.

Let’s find the best possible candidate for your role.

In this highly competitive hiring environment, finding the best talent for your organization can be challenging. Our recruiting services will help you find the right person for your brewery by performing a targeted search. Through our large network and international reputation, we maintain a large database of. We work with you to understand your unique staffing needs, allowing us to gear our search to attract and retain qualified and engaged staff.

How we Assist

We will work with you to start the search process at the right time. If you require immediate staffing during the search process, we offer interim staffing solutions. We use our extensive network and database to search for talent that meets

your criteria. We pre-screen applicants and provide you with the resumes of qualified and available individuals. Our objective is not to merely fill the position, but to provide you with the best possible candidate for your role.

Ongoing expertise, but not on your payroll.

Our Technical Cooperation Agreements offer a tight partnership directed to the top priorities of our clients at preferred rates. Our services include:

Operations

· Enhance process yield.

· Overcome capacity bottlenecks.

· Increase operational flexibility.

· Increase productivity.

· Improve packaging line performance.

· Implement metrics.

Quality

· Audit the brewing process/final product.

· Optimize recipes.

· Improve yeast viability.

· Analyse chemical, microbiological and sensory product.

· Optimize packaging.

· Increase product consistency.

· Troubleshoot urgent quality exceptions.

Health & Safety

· Assess strengths and gaps

· Enhance management systems

Utilities

· Develop heat recovery strategies.

· Decrease energy and water usage.

· Reduce effluent impacts and charges.

· Work toward CO2 self-sufficiency.

Maintenance

· Optimize planning/scheduling.

· Improve spare parts management.

· Enhance the maintenance log/work order system

Supply Chain

· Improve materials and finished goods flow.

· Optimize out-bound processes.

· Enhance forecasting, sourcing and procurement practices.

Are your strategies connecting with your customers?

Great brands are consistent in communicating what they stand for. Yet staying on-message at all times can be a challenge, because everything you say and do communicates something about your brand – from your logo and label to your brewpub or taproom design; from your promotions and sponsorships to the type of accounts where your beer is prominent. We’ll work with you to develop and implement a strategy that identifies the right messages for your brand and ensures they’ll be communicated with relentless consistency.

The intangibles can be hard to discern for someone on the inside. We’ll review everything there is to know about your brewery and use it to answer the key questions:

· What are your core values?

· What is your mission and vision – the reason why you do what you do?

· What can you offer beer drinkers that no-one else can provide quite as well?

· How can we use all of this to frame your brewery’s story in the most compelling way possible?

You want your relationship with agencies and designers to go smoothly and efficiently. We’ve got years and years of experience we can apply to coordinating the process for you. The wrong guidance can feel like a straightjacket to your creative partners. We know how to create content that would inspire people. But when it’s time to evaluate creative ideas or monitor real-world results, we’ll balance that creative license with disciplined analysis.

Even a great strategy will fall short of its goals without smart and effective execution. We’ll work with you to allocate the right budget to the right communication tools. Today getting the word out through online content or in-person, It’s critical to building brands. We’ll develop and execute the right plan to make the flow of your

brand messages from drinker to drinker virtually frictionless.

Our Brand Strategy and Implementation services:

· Develop the basic brewery branding platform, including:

. Brewery backstory.

. Core values.

. Mission and vision statements.

Branding and Creative:

. Deliver the scope of work and brief required for the branding agency or independent designer (logo design, packaging design, brand guidelines, website design, marketing campaigns).

. Develop and issue requests for quotations.

. Evaluate quotes, terms, and conditions and make recommendation to client.

. Monitor and track deliverables and provide coordination with other vendors.

. Participate in daily, weekly, monthly meetings as required throughout the project.

Initial Brand Launch:

. Develop social media strategy (define goals, target audience, social platforms, scheduling, measure performance, industry best practices)

. Introductions to industry influencers

Brand Audits:

. Establish metrics and evaluate brand performance against goals.

. Research brand meaning and equity among your target drinkers.

. Analyse the impact of all brand activities.

. Diagnose and prioritize gaps versus objectives.

. Develop plans to close gaps.

You’re brewing great beer. So are your fellow breweries. We’ll show you how to make yours stand out from the crowd so you can increase sales profitably.

There was a time when it seemed that great beer could sell itself. But today, with more and more breweries opening, each looking for bigger share of a shrinking pie, it takes more. Only top-tier sales and marketing programs will make the difference between “good enough” and strong, sustainable growth. With our combined years of experience we have the know-how to make sales and marketing second nature to your business culture.

It starts with developing your strategy, and that in turn means articulating your goals. We’ll learn everything relevant about you, your beer, your brewery, and your people to help answer the big questions for strategy development:

· Where are we?

· Where do we want to be?

· How do we get there?

Once we’ve clarified your goals, we’ll coordinate a process to develop the strategy.

No matter your budget for sales and marketing, those dollars will be invested more effectively when there’s a blueprint for success. ETOH can guide the process of developing procedures and programs based on that blueprint. We’ll work with you to establish training programs that make everyone in your organization better able to turn strategy into effective action.

No, great beer doesn’t sell itself. It takes hard work and a plan. When you work with ETOH sales and marketing experts your business culture will have the know-how, the confidence, and the tools to sell more great beer.

Strategies, programs and training to succeed.

Your sales people will make the difference between a shopper who walks right past your beer on the shelf and one who picks it up and brings it to the register. We’ll help you develop the strategies, the programs, and the training to make their jobs easier.

Whether you’re a new brewery launching a brand for the first time or an established operation expanding your portfolio, it all starts with the key questions, and we can help you answer them:

· What are your objectives by channel?

· Which accounts are the ones most worth the investment of your time and money?

· How can you better understand your distributors’ and retailers’ needs, and better support them?

· What sorts of materials can you develop to persuade them to support you?

· How can you evaluate your salesforce’s current capabilities, identifying gaps, and develop training to close those gaps?

We’ll help you define sales territories, identify and target key accounts, develop objectives for your sales people, and equip them with the tools to succeed. But once strategies and plans are in place, the time for the view from on high is over. You have to put feet on the ground, and your people have to feel confident they’ll succeed. They’ll walk into any selling situation knowing the right beer at the right time for the right account.

We have the experience and the expertise to elevate your sales and distribution capabilities above all others. From clear and straightforward objectives to programs and tactics that really work, from simple and relatable brand stories to relationship management skills, ETOH will help ensure your people will be prepared to seize any opportunity to sell one more beer.

Work with client to define objectives by channel

Identification of sales and/or distribution channels

. Work with client to define objectives by channel.

. Set distribution targets, agency or self-distribution model, relative costs, reporting requirements.

. Identify and assess agents in targeted geography, develop target list, schedule telephone appointments, conduct remote interviews.

. Build final candidate list, secure client approval, schedule appointments, travel with client to meet with agents for interviews and make final selections based on criteria and ‘best fit’

. Assist with contract negotiation with selected agent(s)/distributor(s) where applicable, with performance metrics including stock rotation, quality, sales, etc.

Develop key account strategy including:

. Identify key account targets fitting client strategy and positioning.

. Communicate targets, sales strategy, and brand messaging with sales / distributor agent where applicable.

. Provide assistance with meeting market entry requirements (e.g. developing and submitting product listings to chain retailers; submitting packaging materials for compliance review, etc.).

Launch Process

. Define planned activities by channel, pricing, support materials, communications to agent.

. Define pre and post launch support activities and expectations with agent.

. Assist client in developing planning / ordering schedule (if required).

Sales Management

. Develop sales process for in-house sales representants and strategies for working with agency sales representants where applicable.

. Define sales territories for in house sales representants that maximizes engagement with target key accounts.

. Optimize interaction between in house sales representants and agency representants where applicable.

. Create account strategies by channel including brewery and brand messaging, point of sale materials, visit schedules, and account needs.

. Assign sales targets and budgets to both in house and agency representants to ensure brand acceptance and maximize volumes.

Sales Training

. Develop sales training structure and content fully aligned with core brand strategy.

. Deliver sales training using a “train the trainer approach” working in conjunction with client.

Sales Tools

. Source and select branded sales tools (tap handles, point of sale (POS), branded vehicles, signage, flight trays, wearables, glassware), ensuring consistency with overall brand strategy.